http://ukfastblog.dev.text.co.uk/2006/03/23/b2b-slow-to-market-on-the-net/ Just another WordPress weblog Thu, 29 Jul 2010 19:05:58 +0000 http://wordpress.org/?v=2.7 hourly 1 http://ukfastblog.dev.text.co.uk/2006/03/23/b2b-slow-to-market-on-the-net/comment-page-1/#comment-5 John Connor Mon, 27 Mar 2006 11:41:15 +0000 http://ukfastblog.dev.text.co.uk/?p=10#comment-5 Pete, I think the vast majority of us still want to be passive. When I come home from a hard day at the office I don't want to have to compete in Deal or No Deal, I want to sit and laugh at the people who are doing so. Any given weblog or messageboard will have a small core of active users and a vast amount of lurkers soaking it all up, who may well be just as opinionated but have no desire to bring that opinion out into the open. Actually, perhaps I shouldn't even be leaving this comment! ;) Pete, I think the vast majority of us still want to be passive. When I come home from a hard day at the office I don’t want to have to compete in Deal or No Deal, I want to sit and laugh at the people who are doing so. Any given weblog or messageboard will have a small core of active users and a vast amount of lurkers soaking it all up, who may well be just as opinionated but have no desire to bring that opinion out into the open. Actually, perhaps I shouldn’t even be leaving this comment!

]]> http://ukfastblog.dev.text.co.uk/2006/03/23/b2b-slow-to-market-on-the-net/comment-page-1/#comment-4 Pete Armstrong Sat, 25 Mar 2006 22:24:36 +0000 http://ukfastblog.dev.text.co.uk/?p=10#comment-4 Unless the quality of the content of the newspapers and magazines improves dramatically soon, they will soon be extinct. The problem print is encountering cannot really be avoided or reversed. Readers these days want to interact. We want to post our comments and disagree; we want our point of view to be heard. There is no interaction with print and very little with TV. Furthermore it is far easier to measure the results of an online marketing campaign as it is instantaneous. The web is every marketers dream, luckily for the few of us profiting from it, only a handful have realised. Personally I think we should keep it quiet :-) Unless the quality of the content of the newspapers and magazines improves dramatically soon, they will soon be extinct. The problem print is encountering cannot really be avoided or reversed. Readers these days want to interact. We want to post our comments and disagree; we want our point of view to be heard. There is no interaction with print and very little with TV. Furthermore it is far easier to measure the results of an online marketing campaign as it is instantaneous. The web is every marketers dream, luckily for the few of us profiting from it, only a handful have realised. Personally I think we should keep it quiet

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