Last night’s Optimising Your Online Presence seminar brought some of Manchester’s top businesses together at Cube and sent them away with fuel for success.
Clare Johnson of Digital Marketing specialists Adoofa, spoke first and gave marketers a great overview of SEO and PPC with emphasis on tried and tested techniques and avoidance of the ‘Dark Arts.’ [...]

Following on from yesterday’s post about ‘ransomware’, I’ve noticed that the news sites are now featuring the same story the MEN broke yesterday. However, before I found it through the search engines my RSS feeds delivered the story on BBC News, The Register and The Times Online.
So as RSS becomes more widespread, what does this [...]

The World Wide Web Conference 2006 is on this week in Edinburgh and the buzz today surrounded the ’semantic web.’
For many, the semantic web is the real Web 2.0. I’d recommend a read of a BBC report that discusses the developments. For many web businesses the wait is now on to see how ’semantic’ search [...]

Google has bought a new search technology called Orion and along with it - inventor Ori Allon.
The new technology, also coveted by Microsoft and Yahoo!, finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the [...]